Once known for kicked-back holidays, top resorts are now luring thrill-seekers with adventurous activities.
There is a growing club of travelers: those who have been to plenty of five-star resorts and consider them conquered territory. What does luxury mean anyway? Is it just beach cabanas and free flowing champagne? More and more, tony travelers are saying “No.” More and more, resorts are finding ways to bring them back by selling them something new. Namely: excitement.
It’s all about creating that “wow-factor experience” for guests, says Glenn Slattery, director of adventures for Castle Hot Springs in Arizona. With appetites for adventure travel growing, he said, many are using their resort excursions to begin training for more extreme trips ahead. Read more…
